Step 1 · The big one
Plan your categories
A category is a repeatable type of post: one description, a pool of photos, and a schedule. Ferdy writes fresh copy each time and rotates the images. Aim for 4 to 10 categories, and start with what you sell:
Products
Your sourdough, your cocktail list, your signature burger.
Services
Functions, private dining, catering, venue hire.
Regular programme
Quiz night, live music, weekend brunch, happy hour.
Your spaces
The beer garden, the terrace, the private room.
These work
Sunday Live Music
Always a band on your stage. One description covers it.
Our Function Room
Same room, different occasions. Nothing changes.
Weekend Brunch
Always a brunch dish. Hours and prices stay put.
These don't
Meet the Team
Every photo needs its own description.
Customer of the Month
New person, new story, every time.
Daily Specials
The description changes with the special.
Our Wines
Forty bottles, forty tasting notes. Pick two or three house pours instead.
A realistic starting set for a venue
| Category | Type | Posts | Media pool |
|---|---|---|---|
| Weekend Brunch | Weekly | Every Friday | Brunch dishes, plated and on the table |
| Quiz Night | Weekly | Every Monday | Teams playing, the quizmaster, the prize board |
| Function Room | Monthly | 1st of the month | The same room, set up for different occasions |
| Corporate Events | Monthly | 15th of the month | Conference mode, catering, the AV setup |
| Private Dining | Monthly | Last Friday | The private dining table, dressed and ready |
| The Beer Garden | Monthly | First Saturday | The garden in the sun, long tables, the outdoor bar |
| Mother's Day Lunch | Event | Counts down to 10 May | The set menu, the room dressed for the day |
Write the descriptions yourself
The description is the brief Ferdy uses for every post in that category, so the detail matters. Aim for 6 to 8 sentences of real facts: times, prices, what's on the menu, who it's for.
Step 2 · Do this before the session
Turn on two-factor authentication
Meta requires 2FA on the personal Facebook account that manages your Page. That's the only place it matters. Without it, posts can fail even when the connection looks fine. It takes a few minutes and you only do it once.
Step 3
Have your Facebook password ready
We connect your accounts live on the call, which means logging in to Facebook.
- Know the password for the personal account that manages your Page (the human account, not the Page itself).
- Instagram connects through your Facebook Page, so there's no separate login. Just make sure it's a Business or Creator account linked to your Page.
Step 4
Get your photos and videos together
Sort them into rough piles that match your categories. On the call, Ferdy can pull them straight from Google Drive or your file explorer. Six per category is a comfortable start: Ferdy rotates through the pool, so six photos posting weekly means no repeats for six weeks.
Images
- JPG or PNG
- 600 × 600px or larger
- Up to 30 MB each
Videos
- MP4 or MOV
- 500 × 500px or larger
- Up to 200 MB each
Step 5
Have a credit card ready
Sign-up happens during the session. Billing is per brand, per month, and you can cancel anytime. Rather sort it later? You can skip payment on the day and finish from your billing page.
The session itself
On the day
- 1Set up your account and get sign-up out of the way
- 2Connect Facebook and Instagram
- 3Build your categories: description, photos, schedule
- 4Generate your first month of posts and review them together